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On a bus in Vietnam from Quang Ngai to Danong I was chatting to a local. He was saying how attractive pale women were. I told him that in England people crave dark skin. He found this amazing. I told him how people will dye their skin darker or go to tanning salons and he found it unbelievable. Mr Trinh Ngoc The (my guide in Ha Tien) said that Mekong Delta women were very beautiful because of their white skin (he said this was due to drinking coconut milk). In 'Another Quiet American' Brett Dakin states that Westerners have a high status in Laos partly because of their white skin. I bought Nivea suncream in Malaysia. On the bottle it said 'non-darkening' a selling point you are unlikely to see on a bottle in the West. If you look at moisturisers in shops the majority are not simply moisturisers but bleach your skin white as well. A complete contrast to moisturisers that add a 'healthy' tan to the skin in the West.
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